![]() The reward varies depending on the knife type: for example, you have to watch 49 videos to get a “fancy” knife but for some average knives 20 videos are enough. Advertisements are shown in exchange for cool new knives - now there are more than 102 of them. Rewarded Video happened to be the most effective ad format for Flippy Knife. The studio thought through a sophisticated monetization strategy that connected in-app purchases and ads closely. The player can get a collection of knives, axes, swords and weapons that are known worldwide. The game is about throwing knives in several locations and training skills. #1 in the top games in the USA, Russia, Australia, the UK, Canada Thanks to 3 case studies from app developers, you're going to find out how to increase ad revenue for your casual mobile games. ![]() ![]() We looked for the best strategies for casual games to help you out with finding your own. The majority of casual games successfully combine in-app purchases with advertising and keep user retention at the satisfactory level at the same time. How exactly do developers monetize their casual games? What techniques do they use in order to keep users engaged and earn money simultaneously?ĭevelopers’ experience demonstrates that among all the game genres casual one is the best for ad implementation. In the mobile gaming world, every new thing causes the questions not only about the reasons behind its popularity but also about monetization strategy employed. Casual games like Playrix’s Homescapes, Design Home by Glu Mobile, Pixelberry’s Choices held high positions in “top grossing” above many mid-core titles. In 2017 we’ve witnessed a radical change at the top of app store charts.
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